Uncovering the secrets to hard seltzer success
Still on the up | As brands look to appeal to a growing group of ‘sober curious’ consumers, hard seltzers – alcoholic beverages containing carbonated water, alcohol and often with a fruit flavoring – are well placed to meet these demands. Hard seltzers present exciting opportunities for brands to differentiate their portfolios, but how can brewers overcome the new formulation challenges brought by hard seltzers while ensuring great-tasting beverages every time?
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6 print issues
