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17 April 2013

Stimulus sweetens growth in malt

Currently, the beverage industry is experiencing two strong trends. One is the increasing demand from consumers for products with little or no added sugar, while the other is the desire for “100 % natural ingredients”. This has become a key demand among today’s growing number of health-conscious consumers. Malt-based non-alcoholic beverages are becoming more and more popular, both within Europe and well past its borders.

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