Efes – dynamic force in the Russian beer market
High increases | The Russian Efes succers story started in the early 90s. The high quality Efes Pilsener was exported into Russia, which made this country in an extremely very short time the most important export market for the Turkish brewery Group Efes. The logical decision was to invest in 1999, Efes Pilsener was one of the first beer brands to be brewed in Russia under licence. Today, the brewery group invests in modern packaging from KHS filling technology to meet the trend towards.
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