Trade meeting in Milan
Milan does not only mean fashion – it also turns into a platform for producers, fillers and marketers from the beverage industry every two years, from wine, mineral waters, beer and carbonated beverages to juice and brandy or vinegars and oils. The average worldwide consumption of beverages amounts to over 4 billion hl, with tendency to rise. In beverage production, machines and producing lines also have to be cutting edge. Simei caters to these expectations. From 22 to 26 November 2011, visitors can see for themselves on the 90 000 m2 of the newly-built exhibition centre of fieramilano in Rho-Pero. On the occasion of the 24th edition of Simei BRAUWELT International talked with Lucio Mastroberardino, president of Unione Italiana Vini (holder of the Simei trademark since 2010).
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