The Brewers of Europe elect new President
On 3rd June 2016, the General Assembly of The Brewers of Europe elected Pavlos Photiades as its new President, succeeding Demetrio Carceller.
Mr. Photiades (born 1965) is Managing Director of Photos Photiades Breweries, a brewery and beverage distribution company in Cyprus with subsidiaries in Greece, Romania, Slovenia and Croatia. He has served on the Board of Directors of several public companies in Cyprus and Greece and has been serving a second term on the Board of Directors of The Brewers of Europe as Vice-President since 2015.
Mr. Photiades studied Economics at Harvard University where he graduated in 1988 having been awarded the Harvard Scholarship for academic achievement twice. He also holds an MBA from graduate business school Insead.
Based in Brussels, The Brewers of Europe bring together national brewers’ associations from 29 European countries and provide a voice to represent the united interests of Europe’s breweries. The EU is the second largest beer producer in the world, with a production volume of 383 million hectolitres of beer in 2014. Beer in Europe generates an estimated 2.3 million jobs throughout the value chain, from grain to glass, with 1 job in a brewery generating on average a further 17 in supply, agriculture, bars and restaurants of Europe. Total consumer spending on beer was over EUR 110 billion in EU in 2014. Exports now make up around 20% of European beer production. With over 900 new breweries opening in the last two years, Europe’s brewing landscape now counts over 6500 breweries, stretching to all corners of Europe.
