Kaiser’s new leader

In 2001, Miguel Alacron, formerly of bottling company Coffin, which is owned by Coca-Cola, will take the reins at Cervejaria Kaiser, replacing Humberto Pandolpho as president. The position of CEO was created for Augusto César Parada, whose task will be to increase Kaiser’s market share, which has fallen slightly from 13.2 % last year to 12.8 % this August, according to AC Nielson. Courtesy of a change in the distribution regulations, beers and other beverages can now be part of an establishment’s single account. Before CADE authorised the reclassification of the beverage market, retail outlets had two different accounts - for example, one with Kaiser and one with Coca-Cola. Parada announced that beer prices will go up between 5 % and 8 %..

Girl from Ipanema

Perhaps they should have remembered the song "The Girl from Ipanema" in which a haughty Brazilian Girl walks by and does not even take notice of the Bossa Nova-ing bloke. Let’s hope the same fate does not befall the Canadian brewer Molson, who is reported to be buying the Bavaria beer brand and five plants from market leader AmBev. The divestiture of the Bavaria brand and five plants was the condition made by the Brazilian competition watchdog, CADE, in spring this year for the approval of the merger between brewers Antarctica and Brahma. The deal being performance-driven, Molson will pay an initial US$ 98 million for the Bavaria brand plus access to AmBev’ distribution network. The balance of sale is triggered by increased market share over the next five years.5 %.5 % per year..

Did you know ...

... that on-premise beer consumers are predominantly male (84%), with 60% under the age of 35 and 73% having over US$30,000 in annual income? Makes the barfly an almost exclusive male phenomenon. Moreover, some 53% of weekly beer sales, on premise that is, occur on Friday and Saturday with consumption fairly consistent throughout the remainder of the week.

... Control is better

Anheuser-Busch and Mexico’s tequila regulatory council (CRT) have come to an agreement, which allows representatives of the CRT to enter A-B’s breweries where Tequiza is produced in order to verify tequila flavouring quality and authenticity.

A-B appoints European boss

Anheuser-Busch International has appointed Andrew Day as Vice-President and Managing Director of its European operations. He will also be overseeing operations in Africa and the Middle East. Day replaces William McNulty who has returned to the brewer’s US headquarters in St. Louis.

Budweiser fashion

While Marlboro is still rumoured to consider extending its brand to hotels, Budweiser has signalled that it will launch a clothing range for men next year. The range called The Genuine Article will consist of three lines: Genuine, Contemporary and Basic. Budweiser’s logo will be featured discreetly on the garments. Genesee in buyout talks.

Spreading its wings

AmBev and Groupe Danone have signed an option contract to buy Salus, the second-largest brewer in Uruguay. In 1999 Salus reported sales of US$30 million.

Cadbury buys Snapple

The British company Cadbury Schweppes PLC agreed to pay just over US$1 billion plus the assumption of about US$420 million in debt for the Snapple, Mistic and Stewarts brands and Royal Crown soft drink concentrates from Triarc Cos., New York. The sale will leave Triarc effectively debt-free with about US$400 million in cash for acquisitions. Although carbonated soft drinks still claim a lion’s share of the US soft drinks market, non-carbonated drinks and water could make up as much as 50% of the overall beverage industry’s growth over the next five years according to market
observers. In the first half of 2000, juice drinks grew significantly in volume: Snapple (27%), SoBe (90.4%), and FruitWorks (100%). However, some carbonated soft drinks lost volume: Sprite (-3.5%), Pepsi-Cola (-1.

Genesee in buyout talks

After a planned sale to Platinum Holdings had come to no fruition in May, Genesee Corp., New York, which is the US’ no. 5 brewer, began negotiations with its management to sell its brewing division for US$22 million. Chief Executive Samuel Hubbard leads the management buyout group which will pay US$17.5 million in cash plus net working capital at close of sale. Another US$4.5 million will be paid by Genesee for a three-year note from the buyer for a net gain of US$5 million. Shareholders will vote on the deal at the annual general meeting in October. The brewer which began operations in Rochester, NY, in the late 19th century, sold 1.5 million hl of beer in 1999.

Sex sells

According to research published by the independent Center for Media and Public Affairs, Washington DC, Americans have developed an appetite for raunchy sitcoms. Not just "yuf" series like Will & Grace, Just Shoot Me or Ally McBeal are hotting up evening prime time viewing, 70% of all sitcoms between 7pm and 9pm deal with IT one way or another. Alas, it’s mostly talk and no action.
The reason why TV stations across the nation - and we are not referring to cable or pay TV where a glimpse of stocking, ahem, is a frequent event - are risking a run-in with the Moral Majority is, you guessed right, marketing. TV stations are trying to lure the most desired target group of all, Single Men, back to the screen.
Miller Brewing Co. It’s called "Eye Rub" and no, the title is not a euphemism.