Boston Beer lights up RTD segment with Lytt Electric Coolers
USA | Boston Beer is rolling out a range of RTDs sold in “glow-in-the-dark” packaging. The firm said in a statement (11 May) that Lytt Electric Coolers will hit “select US markets” later this month, with wider distribution planned during the year. The RTDs are malt-based, containing 15 percent ABV, and come in six flavours: Strawberry Rita, Blue Raspberry, Peach Mango, Tropical Punch, Grape and Long Island Iced Tea. The suggested retail price is USD 3.99 per container.
Select offer and read on
6 print issues