Truce ... of sorts
After more than 60 years, ANOTHER Budweiser is being sold in the US again. Which one could it be? Obviously, it’s the one they brew at the Czech brewery of Budejovicky Budvar. In order to avoid being taking to court by Anheuser-Busch, the beer is sold under the name of Czechvar.
The state-owned Budejovicky Budvar and Anheuser-Busch have been fighting in the courts for decades over who has the right to the name Budweiser. In some countries the courts have sided with Anheuser-Busch, in others with the Czech brewer. Since 1939 Budvar has not been sold in the US when both brewers signed an agreement which effectively prevented the Czechs to sell Budvar in North America.35m hl and a 11.4% increase in revenues to 2.6bn Kc (US$71.8m). Exports to the UK and Germany more than doubled..
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