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15 October 2003

Sorry, not for sale

And we’d thought that those bullish CEO superstars were a thing of the past. But along comes Daniel O’Neill, 50, CEO of Molson, and announces in September that he is going to double Molson’s profits by 2009. In fact, he wants to make at least CND1 billion in profit before interest and taxes by 2009 - but does not plan any acquisitions in the short term to help him meet that target. "By 2009" ... that gives Molson five years to realise this more than ambitious plan, given that Canada’s largest brewer only posted a pre-tax profit of CND515.6 million for the year to March 2003.
At a recent investor briefing O’Neill showed confident that improving market shares in Canada, Brazil and the US plus entering other export markets would do the trick.S.".

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