AmBev launches home delivery to boost sales

The Brazilian beer industry has reinforced the distribution channel as a strategy to increase sales, which are under pressure in a declining beer market. The latest bet of AmBev, the largest player in the segment, was the launch of a delivery service of beers to consumers in the cities of São Paulo, Ribeirão Preto, and to the ABC Paulista region, all in the São Paulo state, Brazilian media say.

Consumers can order beers on the Zé.Delivery website, and distributors, bars or registered supermarkets will deliver cold beer to their homes within an hour.

Prices are similar to neighbourhood supermarkets, plus the delivery fee.

AmBev ended the first six months of 2016 with a 6.7 percent decline in sales volume, compared with a 2.2 percent drop in the beer industry as a whole in the same period, it was reported.