Beer market grew in 2016 but only just
Latest data by Beer Marketer’s Insights suggest that in 2016 beer sales were up just 0.4 percent over 2015. According to estimates, AB-InBev’s beer volumes dropped 1 percent, MillerCoors’ was down 1.7 percent, while Constellation’s beer sales rose a whopping 14.4 percent.
In fact, Constellation’s beer shipments – mostly Modelo and Corona imports from Mexico - increased an estimated 2.7 million hl to over 21 million hl in 2016.
As to major brands, Beer Marketer’s Insights reckons that Bud Light and Budweiser lost 3 percent each in beer sales. Miller Lite was down 1 percent while Coors Light was up 0.2 percent.
