Molson Coors to distribute Heineken’s Sol beer in US

Aha! Is this the first step towards the much discussed closer cooperation between Heineken and Molson Coors, at least in the US? In early June 2017, Molson Coors announced that it signed a 10-year import deal which allows the number two brewer in the US to import, market and distribute the Heineken-owned Mexican beer brand Sol, beginning this autumn.

The deal helps MillerCoors balance its portfolio with a Mexican beer. For Heineken USA, the agreement allows for further investments into its existing Mexican portfolio, led by Tecate and Dos Equis beers.

Sol was established in Mexico in 1899 and has been brewed in the country ever since. It has been part of the Heineken USA portfolio since 2004. It officially entered Heineken’s global brand portfolio following the company’s acquisition of the Cuauhtémoc Moctezuma Brewery in 2010.