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An artist?s impression of BrewDog?s border bar. Source: BrewDog
08 September 2017

BrewDog’s pipe dream: a border bar between Mexico and the US

You have to give it to Scottish punk brewer BrewDog: they don’t lack in imagination. Their latest whacky idea, revealed to the world in early August 2017, is to open a craft beer bar that straddles the US-Mexican border.

Called “The Bar on the Edge”, the container kit bar is to be set up in the furthest outskirts of the US. While the specific location for the bar is yet to be disclosed, BrewDog has stated that half of the bar will be in Texas and the other half in Chihuahua, Mexico.

Ideally, a dotted line will run across the centre of the bar and along the venue’s outdoor seating area to remind visitors of the geographical border. What’s more, the “Bar on the Edge” will serve only Mexican beers on the US side and American beers on the Mexican side.

How BrewDog will ever get planning permission for this project is anybody’s guess. BrewDog’s founder James Watt, however, seems confident that his pursuit of bi-lateral beer relations will come to fruition. “We will request official permission from the local authorities to put it there and adhere to any red tape stuff, but I guess it would make it more difficult to build a wall if there’s a BrewDog bar in the way,” said Mr Watt.

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