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Europe/Russia
neon sign of Heineken in a bar (Photo: Smit Patel, Unsplash)

The Netherlands | Laurence Debroux’s appointment as Heineken’s Chief Financial Officer in 2014 sent out an important signal: The Dutch brewer was willing to hire an outsider and a woman to this important position. At the time, female CFOs were rare in Dutch multinationals.

Europe/Russia
Budweiser bottles in a shelf (Photo: Liv Hema, Unsplash)

Belgium | Belgian media seem to take it for granted that Michel Doukeris, 47, will succeed Carlos Brito, 60, as CEO of AB-InBev before the brewer’s next Annual General Meeting scheduled for 28 April 2021. How can they be so sure?

Europe/Russia
Euro bank notes (Photo: Pixabay, Pexels)

The Netherlands | Media huffed and puffed over Jean-François van Boxmeer’s high severance payment, which he received from the brewer upon his departure.

Europe/Russia
T-shirts on a clothes rack (Photo: Jeff Sheldon, Unsplash)

Belgium | Is this a new type of loungewear for our Zoom times or even AB-InBev’s new official dress code? Erve Europe, a textile group, signed a multi-year partnership with AB-InBev to launch a branded apparel collection in Europe in May 2021. The deal was brokered by IMG, a global merchandising company.

Europe/Russia
Athens, Greece (Photo: Dimitris, Kiriakakis, Unsplash)

The Netherlands | In its long-running legal spat with Heineken, Macedonian Thrace Brewery (MTB), best known for its Vergina beer, scored a victory: The Amsterdam Court of Appeal ruled on 16 February 2021 that MTB can pursue Heineken for damages in relation to anti-competitive practices and market abuse by its Greek subsidiary.

Europe/Russia
Telescope (Photo: Patrick Perkins, Unsplash)

Belgium | AB-InBev took a hit to revenue and volume sales in 2020, but expects a better outcome this year. The world’s major brewer, on 26 February 2021, reported a smaller hit to 2020 sales than expected and said it will see “meaningfully” better numbers this year as the pandemic begins to recede.

Europe/Russia
a queue in a supermarket (Photo: Adrien Delforge, Unsplash)

Belgium | What a shock: With bars and cafés being shut for almost six months in 2020, on-premise sales of beer fell 50 percent.

Europe/Russia
A nearly empty Heineken bottle (Photo: Luis Desiro, Unsplash)

The Netherlands | The pandemic even brought Heineken to its knees. The world’s number two brewer reported a net loss of EUR 204 million (USD 248 million) for 2020, compared with a net profit of EUR 2.2 billion in 2019. Global beer sales dropped 8 percent organically to 222 million hl, the firm said on 10 February 2021.

Europe/Russia
a closed beergarden in Germany (Photo: Markus Spiske, Unsplash)

Germany | The country’s 1500 breweries sold 87 million hl beer in 2020 – a decline of 5.5 percent over 2019, the Federal Statistical Office reported on 1 February 2021.

Europe/Russia
Port of Dover, United Kingdom (Photo: Ethan Wilkinson, Unsplash)

United Kingdom | The UK has now been out of the EU for an entire month. One scenario – miles-long queues at the Channel Tunnel and the port of Dover – has not materialised, but the ripple effects of Brexit have touched many consumers and businesses in the UK.

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