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Europe/Russia
The Netherlands | With a nod to Earth Day activists, on 22 April 2021, Dutch brewer Heineken announced that it aims for all of its production sites to become carbon neutral, maximising renewable energy and energy efficiency. As part of its EverGreen campaign, the company will cut its overall emissions by 30 percent by 2030.
Europe/Russia
Italy | Since 22 April 2021, a gigantic wooden goat dominates Milan’s modern Piazza Gae Aulenti. It is impossible not to see it, considering it stands 14 metres tall. Few people will be aware that the statue, which actually looks like a Trojan Horse, albeit with horns, has been embroiled in a billboard battle between AB-InBev and Asahi.
Europe/Russia
The Netherlands | After repeated threats from desperate publicans that they will reopen their venues regardless of the lockdown, the Dutch government relented. On 28 April 2021, outdoor terraces were reopened for guests from noon until 6 pm. Still, all sales of alcohol are prohibited from 8 pm until 6 am. This applies to hotels, takeout and delivery and all other outlets selling alcohol.
Europe/Russia
Belgium | The figures make grim reading. Europe’s brewers lost more than 40 percent in on-premise beer sales in 2020, due to covid restrictions and bar closures. Last year, beer sold in the hospitality sector dropped to 75 million hl from 126 million hl in 2019.
Europe/Russia
Belgium | AB-InBev, the world’s major brewer, in early April, had to dispose of millions of litres of beer into the River Meuse from its brewery in Jupille, near Liege.
Europe/Russia
United Kingdom | So now we know: Dragons’ Den, a TV reality show, which has been aired by the BBC since 2006, is not the format to pitch beery ideas to investors.
Europe/Russia
Ireland | Covid-19 has significantly impacted the drinks industry, as a result of the closure of the hospitality sector. Per capita alcohol consumption declined by 6.6 percent last year.
Europe/Russia
United Kingdom | From 12 April, restaurants and pubs will be allowed to serve customers again outdoors. They will then be given the go-ahead to offer indoor seating from 17 May, provided they meet specific covid-19 conditions. Restrictions are due to be totally relaxed by 21 June 2021.
Europe/Russia
United Kingdom | It is hard to believe, but more than 200 new breweries opened in the UK last year, despite the devastating impact of the coronavirus on Britain’s hospitality sector, according to new research by accountancy firm UHY Hacker Young.
Europe/Russia
United Kingdom | At 2.3 metres in length, North Brewing Company, a brewery from Leeds, delivered the UK’s longest cases of lager on 12 March 2021. The case contained 99 cans with enough beer to fill a bathtub. The longpack of Springwell Pils is ideal for social distancing, the brewery said. It weighs more than 40 kg (88 lb), so it takes two people to deliver it in the company’s van – and probably two more to carry it inside punters’ homes.
Most Read
BRAUWELT on tour
Most Read
BRAUWELT on tour
