Diageo launches gingerbread-flavoured rum

United Kingdom | The flavour of the season? As craft brewers promote their pumpkin ales, Diageo has decided to issue a limited edition of its Captain Morgan rum with gingerbread flavours.

The limited edition Captain Morgan Gingerbread Spiced is available exclusively in the UK through supermarket chain Asda and selected Green King pubs, the website thespiritsbusiness.com reports.

Gingerbread Spiced is said to boast “warming hints of cinnamon, nutmeg, cloves and black pepper” and can be served cold or warm.

With 30 percent ABV, Captain Morgan Gingerbread Spiced carries a recommended retail price of GBP 12 (USD 15) per 500 ml bottle.

Diageo’s sales of rum have been flagging. When presenting his firm’s full year results (ended June 2019), Diageo’s CEO Ivan Menezes had to admit that the only category in its portfolio to post declining sales is rum. It dropped 2 percent due to Captain Morgan’s decline in the United States. Organic net sales of the rum brand fell by 2 percent.