United Kingdom | BrewDog faced a bit of a backlash on digital media, after it began offering punters an “epic deal” on drinks in August. During happy hour at its 20 or so pubs in London a pint of Pale Ale cost only GBP 5.95 (USD 7.50).
Germany | AB-InBev’s German unit announced on 30 August that it will restructure Diebels’ workforce, which could affect half of the brewery’s workforce. Cooperating with the workers and the works council, AB-InBev Germany will make the job cuts "as socially acceptable and fair as possible", according to a statement.
Netherlands | Heineken finally sold off its Russian business for EUR 1 – about USD 1.08 – nearly a year and a half after first pledging to do so.
Russia | What a week it was. On 23 August, exactly two months after Wagner’s aborted mutiny, a plane crash killed its chief, Yevgeny Prigozhin, as well as several other Wagner top brass. Three days later, Dutch brewer Heineken issued a surprise statement that it had received approval from the Russian authorities to sell its local business for the symbolic price of EUR 1.
Russia | Following the 23 August plane crash, which killed Wagner’s chief, Yevgeny Prigozhin and several other Wagner top brass, a Brauwelt International reader asked if Wagner’s brewery in the Central African Republic (CAR) is up for sale?
Denmark | Carlsberg was “shocked” by Russia’s seizure of its Baltika unit in July and the brewer is no closer to knowing what might happen next, its departing CEO Cees ‘t Hart said on 16 August.
Belgium | After the Abbey of Achel in Belgium was closed, Stift Engelszell in Austria announced its dissolution, and the St. Joseph's Abbey in the US ceased production, beer connoisseurs began to fear for the future of Trappist breweries.
Copenhagen | Carlsberg increased its annual profit forecast after a solid first half, when the Danish brewer raised beer prices to offset rising costs.
Belgium | Bud Light’s parent company confirmed big losses in US sales and profits from this spring’s boycott and backlash, but executives now assert that the drain has been stabilised.
The Netherlands | The first CEO to weigh in on rival Anheuser-Busch’s US marketing fiasco, is Heineken. Its CEO, Dolf van den Brink, said that Heineken has learned lessons from the social media controversy around a Bud Light campaign - but still believes businesses should stand up for their “values.”