Who cares? Mikkeller’s sale of 20 percent stake to Carlsberg

Denmark | The Danish beer industry could not have cared less that Carlsberg acquired a minority stake in the iconic craft brewer Mikkeller. Since the deal was announced on 16 January, no hostile comments have appeared on the web as far as we can see. Maybe the deal has been expected for years?

Bitburger causes outcry with pregnant woman campaign

Germany | What, on earth, possessed them? At the beginning of January, Bitburger brewery posted a photo of a pregnant woman with a bulging and naked baby bump drinking a bottle of beer. The motif and the tagline “Tested by mums. Brewed for all of you” (trans.) caused widespread indignation.

Belgium | AB-InBev is becoming the first-ever beer sponsor for the next three Olympic and Paralympic Games, media reported on 12 January. Rather than use the sponsorship to advertise an established beer, though, AB-InBev will promote its non-alcoholic brand Corona Cero globally to show the company’s and International Olympic Committee’s commitment to responsible consumption.

Off the back of a lorry? German beer goes missing in Italy

Italy | How serious is the issue of tax evasion by smuggling beer into Italy? In October 2023, the Italian police confiscated 2 500 litres (62 kegs) of German beer on the Motorway A22 just across the border from Austria.

German beer continues to lead beer imports into Russia

Russia | Following Russia’s invasion of Ukraine in 2022, the EU banned the export of champagne, high-end cars, expensive electronics, and sports gear to the country – but not beer. After dipping 30 percent in sales in 2022 to USD 161 million, according to Statista, beer imports were on the rise again in 2023.

BrewDog abandons real living wage for employees

United Kingdom | The UK’s major craft brewer, BrewDog, has gone from anarchic to problematic, over its plan to give up paying Real Living Wages. Staff will receive the UK government's national minimum wage of GBP 11.44 (USD 14.50) an hour from 1 April – below the GBP 12 cost of living-based rate, media reported on 10 January.

Europe’s brewers in a huff: Winemakers exempted from new anti-waste rules

Belgium | As the EU debates rules to limit packaging waste, the Brewers of Europe, an industry body, complain they are being treated unfairly, if the EU makes exemptions for winemakers from reuse targets and deposit-return schemes.

Marcel Telles hands his USD 6.1 billion stake in AB-InBev to his son Max

Belgium | Brazilian billionaire investor Marcel Herrmann Telles is getting his succession – and tax – planning underway: He donated his stake in the world’s largest brewer, AB-InBev, to his son, Max Van Hoegaerden Herrmann Telles, Fortune magazine reported on 2 January.

After Brexit: UK brings back pint-sized bottles of wine and bubbly

United Kingdom | Still and sparkling wine will be sold in 200 ml, 500 ml, and 568 ml (pint) sizes in 2024, alongside existing measures, under new rules, the Department for Business and Trade announced on 27 December. It said the change was made possible by Brexit.

Western brewers’ Russia exit: a windfall for Mr Putin’s cronies

Russia | It was just a matter of time before further details of Western brewers’ departure from Russia would emerge. The fact that their misfortunes became an unexpected enrichment scheme for local elites is beyond doubt. But it still makes pundits wonder whether things would have turned out differently for Western firms if had they decided to dig in rather than leave.