Heineken reconfigures its European operations
The Netherlands | In the light of Heineken’s recently announced cost cuts which could affect up to 6000 jobs globally, the reorganisation of its European operations into several multi-market operating companies has employees further on edge. Though touted as “pooling resources” and a sharpening of focus, it is actually about centralising decision-making and reporting lines into fewer regional centres to reduce costs overall and raise profits at a time of declining beer sales.
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