Top beer brands take a hit to their value

United Kingdom | The world’s most valuable alcoholic drinks brands could lose up to USD 33 billion worth of brand value as a result of the covid-19 pandemic, a recent Brand Finance report claims.

In its most recent report (August 2020) Brand Finance, a consultancy, expects beer brands to be the most heavily impacted. Potentially they could lose 20 percent of their brand value, whereas spirits, champagne and wine brands will only be moderately impacted, with an estimated 10 percent brand value loss.

What it has found out is that the almost global lockdown and closures of bars and restaurants has resulted in a cessation of on-premise sales. Off-trade sales, however, have spiked. It is still too early to say to what extent this spike can offset the losses and how brands will fare in the coming year.

Brand Finance has a complex valuation methodology for brand value.

In addition to measuring overall brand value, the consultancy also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation.
 
Top 10 most valuable beer brands 2020  

• Corona Extra – USD 8.1 billion
• Heineken – USD 6.9 billion
• Budweiser – USD 6.4 billion
• Bud Light – USD 5.8 billion
• Victoria – USD 4.6 billion
• Kirin – USD 4.4 billion
• Snow – USD 4.1 billion
• Harbin – USD 4.1 billion
• Modelo – USD 3.7 billion
• Skol – USD 2.7 billion

Top 10 most valuable beer brands 2019

• Budweiser – USD 7.5 billion
• Bud Light – USD 6.9 billion
• Heineken – USD 6.7 billion
• Harbin – USD 5.1 billion
• Kirin – USD 4.0 billion
• Corona Extra – USD 4.0 billion
• Snow – USD 3.6 billion
• Brahma – USD 3.6 billion
• Skol – USD 3.4 billion
• Guinness – USD 2.8 billion
   
  Data: Brand Finance