Focus on new plants: Browar Kielce, Poland Compact and clear lay-out
Since 1996 Palm has a joint venture with Browar Kielce - a small Polish brewery in Kielce - in the southeast corner of Poland. Kielce is a medium-sized town of 88,000 inhabitants, 170 km from Warsaw towards Kattowice.
At first only a Pils type beer was brewed. The name became Browar Belgia and the Pils was modified and upgraded to "Belgia Pils-Belgian Style", refering to the excellent Belgian brewing tradition. The Palm brand was introduced in ’98 and is very successful so far.
Sales rose from 15,000 hl in ’95 to 80,000 in ’98. Production could barely follow the sales, and at first some investments raised production capacity at the original site. First an existing chicken slaughter-house had to be partly dismantled. The roof was completely renovated.
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