Continued upswing
Despite a ban on advertising and higher excise taxes, the Polish beer market is regarded very positively. The Zywiec Group of Zywiec is market
leader. At the end of 1998, Zywiec Brewery, controlled by Heineken International, took over Brewpole, with the EB (El-Brewery), Warka and Lezajsk brands. Heineken has a 50 % stake and Harbin a 38.3 % shareholding in the Zywiec Group. The Group’s market share declined from 36.7 % at the end of 1999 to 31.0 % at the end of March 2000. Demand dropped, especially for EB beers.
On the other hand, Kompania Piwowarska SA, Poznan, incorporating the Tyskie and Lech breweries, increased market share from 22.7 to 27.6 % during the same period. Shareholders are Euro Agro Centrum from Poland and South African Breweries (SAB).1 million hl.2 - 6.5 %.8 %.
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