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05 July 2001

Royal match

The Queen of Beers and a Prinzregent. Albert Cramer, owner of Warsteiner Brewery (5.6m hl in 2000) and His Royal Highness Luitpold Prince of
Bavaria who owns Kaltenberg brewery (400,000 hl) have decided to found two companies dedicated to promoting Prince Luitpold’s brands "Prinzregent Luitpold Weißbier" and "König Ludwig Dunkel".
For some time, Warsteiner Brewery, whose brand Warsteiner uses the tag line "the queen of beers" has pursued a course of horizontally diversifying its product portfolio in order to offer its publicans more than just a pils. Hence Warsteiner bought into Miller Brewing Group’s German distributor and now Kaltenberg..

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