... and another one
Carlsberg Breweries has set itself up as a major player in the Bulgarian beer market (4.0 million hl in 2000) with the help of two recent acquisitions. At the end of June, Carlsberg Breweries bought 59 per cent of the brewery Shumensko Pivo from Ferroal for an undisclosed sum. And at the beginning of August it acquired 67 per cent of the shares of the brewery Pirinsko Pivo (established 1969) from a group of institutional and private investors. Pirinsko Pivo is the third largest brewer in the country, with an estimated beer output of 410,000 hl, sales of US$8.1 million and a market share of 12 per cent. Again there was no mention of the price.
According to Carlsberg, Shumensko has an 8 per cent share of the market and recorded sales of US$7.75 million last year..
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