Mixed results
It could have been a better year. When Sun Interbrew released its financial results for the year ended 31 December 2002, Russia’s number 2 brewer admitted that its results had been affected by the poor performance in Russia and a foreign currency impact. In 2002 Sun Interbrew’s average market share fell from 12.8 percent in 2001 to 12.1 percent in 2002. Following the investment in PET and cans, however, market share in the second half of 2002 grew to 12.5 percent from 11.8 percent in the first half. The early results in 2003 indicate further gains in market share. The key drivers of this growth are PET and cans, particularly PET growth in the eastern region of the market. Tolstiak and other regional brands were sold in PET as capacity became available.1 million.7 percent to EUR 74.
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