Global Soft Drinks Congress Heads for Moscow

The InnoBev 2008 Global Soft Drinks Congress will take place from 8 to 10 April at the Renaissance Hotel in Moscow. Under the theme “Bevolution”, the event will focus on change and innovation within the global beverage market, focusing on how the industry is responding to consumer thirst for improved taste, added value and healthy choice.

The programme includes plant tours hosted by leading beverage producers Coca-Cola Hellenic and Wimm-Bill-Dann. Both companies will also provide regional insights during the opening session, joined by representatives of Hoop and Kofola. In addition, delegates will hear contributions on market and consumer trends, global innovation, sustainability and functionality from Coca-Cola, Innocent, Tree Fort, Conserve Italia, Blue Marlin, PepsiCo, Rainforest Alliance, Kraft, Unilever, Hassia, Anoxymer and Firefly.

The social highlight will be a gala dinner for the presentation of the beverage innovation awards on 9th April in Moscow’s famous Yar restaurant.

Chairman of event organiser Zenith International, Richard Hall, commented: “The global beverage industry is faced with constantly re-evaluating its priorities as governments and consumers adjust their agenda for change. Not only are consumers demanding innovation and healthier choice, there is also a growing awareness of environmental and ethical issues. This year’s conference aims to highlight the opportunities and share views on future action.”

The Congress is being held in association with beverage innovation magazine and is sponsored by: leading producer of plastic closures and dispensers, Bericap; Frigoglass, specialist in the production of Ice Cold Merchandisers and glass containers; NSF, world leader in standards development and product certification for the beverages industry; and global ingredients company, Beneo-Palatinit.

For full programme details and to book online, please visit www.zenithinternational.com/events