Beaverton Brewery to move in with Tottenham Hotspur
Beer and sports are such a great combo that more and more craft brewers are setting up shop inside sports stadiums. In May 2018, London’s Beavertown Brewery confirmed plans to open a brewery and taproom inside the newly developed stadium of Premier League soccer team Tottenham Hotspur.
The new 61,500-seat stadium – which costs a reported GBP 850 million (USD 1.1 billion) – is expected to open at the start of the new English soccer season this August. The brewery, a 40 hl plant by Germany’s Braukon and paid for by the soccer club, will produce specialty beers.
It is almost next door to Beavertown’s Tottenham location. Beavertown relocated to its current site from its original home in Hackney, north London, in 2015 as it sought to expand annual capacity to 15,000 hl beer.
Because of capacity constraints, over the next 18 months Beavertown will have two of its flagship beers – Gamma Ray and Neck Oil – produced in Belgium at the family-owned Brouwerij De Brabandere. Beavertown has already transferred some of its production to fellow London brewery Redchurch.
According to media reports, Beavertown posted a net profit of GBP 1.3 million at the end of March 2017. It was founded in 2012 by Logan Plant, 38, who is the son of Led Zeppelin’s singer Robert Plant.
There is a rumour going round that Heineken is looking to acquire a 49 percent stake in Beavertown for a reported GBP 100 million (USD 133 million). This would mark Heineken’s second investment in a London craft brewer after taking a minority stake in Brixton Brewery last year.
