Personalised solutions for un usual beverages: kvass as an example – Part1
Many factors have influenced and impacted the beer sector in recent years and decades. Globalisation, economic developments, generation change, changed legislation, a growing (and exaggerated) health consciousness and an increasing trend towards individuality are just some of the reasons why times are long passed when breweries brewed beer exclusively. New target group trends are also presenting equipment suppliers with new challenges, as this series of articles will show, taking as an example the Russian national drink, kvass. Part 1 covers the market situation.
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