Accessibility Tools

28 October 2005

The lure of a billion customers

With beer output continuing to rise in the high single digits, SABMiller, Heineken, InBev and Anheuser-Busch are pondering more plant buys in China. With annual sales of about 270 million hl, China has become the world’s number one beer market yet profits are low, especially since brewers struggle with an estimated 20 percent of overcapacity.

Brauwelt International Newsletter

Newsletter archive and information

Mandatory field