Diageo turns distribution of Guinness draught beer over to Radeberger Group

As of 1 April 2010, Radeberger Group will be the exclusive distributor of Guinness and Kilkenny draught beer as well as Stowford Cider products in Germany.

The brands Guinness and Kilkenny belong to Diageo’s portfolio. Until now, these brands as well as Stowford Cider had been distributed and marketed by wholesale traders and breweries. This task will now exclusively be performed by Radeberger Group.

With this innovation Diageo adjusts these distribution channels to the custom of other European Diageo-markets.