International export record for Paulaner

Paulaner wheat beer is worldwide still the most popular beer of its kind. The strong European sales market continues to drive growth. In Poland, sales increased by almost 29 percent; Spain saw more than 10 percent growth while 7 percent was recorded in Italy.

"We are very satisfied with our export results. The strong growth in Asia and the Pacific Region, with 40 percent growth there exceeding even the most optimistic forecasts. This puts us 20 percent ahead of our goals", explains Marcus Korte, Head of International Sales at the Paulaner Brewery.

Paulaner Bräuhäuser offering guests freshly-brewed wheat beer in a traditional Bavarian atmosphere are particularly popular in Asia: 15 of the 17 brewery pubs are already on the continent.

The goals for future development of Paulaner export business are high. If this year continues to proceed as well as it started, the corporation hopes to achieve the magic threshold of 1 million hectolitres in exports in 2012.