Real-time monitoring of the on-trade market

WeissBeerger is a big data and IoT company founded five years ago, developing game-changing solutions for breweries, soft drink manufacturers and their customers (PoCs-points of consumption).

For the first time in the beverage industry the manufacturers (beer and soft drinks) can see and track the on-trade market in real time through their PCs, mobile phones and tablets.

WeissBeerger’s Beverage Analytics™ system includes flow meter, temperature sensors and several other unique connected devices, which are installed in the bar in order to provide the beverage manufacturers a complete picture on market trends. The data from the bars is transmitted to a cloud server through 3G connectivity for further analysis. After analyzing this data through many complex algorithms, breweries and soft-drink manufacturers can log into a web dashboard which shows impactful data in real-time and affect the following key areas:

• Sales;

• supply chain;

• marketing productivity;

• beer quality.

Bar owners also profit from WeissBeerger’s system. They can log into a mobile app which provide them with real-time data on their respective establishment, helping them to reduce inefficiencies and increase revenues and profits.

The Beverage Analytics system’s capabilities are revolutionary for the beverage manufacturers as they enable them to make educated decisions in real-time and execute actions immediately on the web dashboard platform to be sent straight to the bar owners mobile app.

WeissBeerger is active in over 15 countries in Europe, North America, South America and Asia. Among WeissBeerger’s leading clients you can find some of the top breweries and soft drink manufacturers, among them Heineken.

For more information check out their youtube video on www.youtube.com/watch?v=HF10UYCNehw.