The commercial value of beer quality
Although the international brewing scene holds a great number of beer tastings each year, this competition is special. Not only has it been around since its launch in 1886 – this year being its 125th anniversary –, its objectives and the criteria of the tasting also set it apart from similar events, since it focuses exclusively on the consumers’ opinion. After a six-year interval, the judging for the Brewing Industry International Awards 2011 took place at the National Brewery Centre in Burton upon Trend from 9 – 11 February. The event was organised by The Brewing, Food & Beverage Industry Suppliers Association (BfBi).
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