SAB must not call its girlie drink Brutal Fruit “demi-sec”
South Africa | They have been around for decades, but only now are brewers’ fizzy girlie drinks seriously taking off – so much so that Heineken and AB-InBev have been locking horns over the descriptive term “demi-sec”. In the dispute, the Advertising Regulatory Board (ARB) upheld a complaint lodged by Heineken Beverages against AB-InBev’s local unit South African Breweries (SAB).
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