Preparing for the big beer show-down
Namibian Breweries has entered into a joint venture with Beck & Co. Export Brewery of Bremen/Germany. Together, they want to wrestle market shares from the South African South West Breweries brewing giant.
The success of Namibian Breweries (NBL), a publicly quoted company for the last three and a half years, is really impressive. In the 1998/99 fiscal year, turnover (57 million US $) rose 28% compared to the previous year.
The brewery produces 1.4 million hl of beer per annum. NBL has a type of monopoly position in Namibia (91% market share). As the domestic market has only 1.6 million people, it is not large enough to ensure survival of the brewery so that footholds in neighbouring African countries have to be established.
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