drinktec 2017 – Something for Everyone

The time is drawing near. In less than a month, drinktec will once again open its doors to visitors from the beverage and liquid food industry. Anyone expecting a trade fair similar to those of the past will be in for a pleasant surprise. A great deal has changed. “The show is bigger and more diverse than ever,” declares Petra Westphal, Project Group Leader for Messe München GmbH and Project Manager for drinktec. BRAUWELT International interviewed Petra Westphal, Christina Maier, Assistant Project Manager, and Johannes Manger, Press Officer, to find out more about the new target groups, ideas and concepts awaiting us in the halls of Messe München in September.

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