A task of leadership: Sensory beer design (Part 2)
Structured and focused | In the first installment in this series (BRAUWELT International no. 5, 2024), we introduced and outlined the nine senses humans possess that are relevant for conducting the sensory analysis of beer. Furthermore, we explained their significance and the roles they play in physiologically and indeed psychologically motivating a person to drink beer. This installment continues with a discussion on how to optimize the sensory quality of a selection of beers and to successfully develop a strategy for product innovation in a targeted manner.
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