Jupiler ‘colder for longer’ can wins award

Ardagh | A unique ‘ribbed’ can which keeps Jupiler beer cool in the hand has won ‘Best Can/Alubottle’ at the 2019 World Beverage Innovation Awards.

The ground-breaking design saw Ardagh develop a new tooling technique to achieve super-defined debossed flutes in the walls of both the 33cl and 50cl Jupiler cans. The resulting ‘ribs’ disrupt the flow of air along the can body and reduce contact with the hand, which keeps the beer colder for longer. 

In a neat additional benefit, the fluted design not only keeps the product colder for longer, it also echoes the characteristic Jupiler ribbed glassware. This shelf appeal helped the can achieve Finalist in the Best Packaging Design/Label category, to add to its win as Best Can/Alubottle overall. The pack also won Bronze at the 2019 The Canmaker magazine’s Cans of the Year Awards.

The World Beverage Innovation Awards, which have been made annually since 2001, celebrate and highlight the most important beverage industry developments. Other Ardagh innovations to be recognised this year were the Nitro Canned cocktail range from Funkin Cocktails and, from Ardagh’s Glass division, a range of ‘glimmering’ multifaceted 75cl bottles for Allure Wine.

A Finalist in the Best Beverage Concept category, Funkin Cocktails deployed Ardagh's Nitro Can to make bar-quality cocktails available off-the-shelf for the first time. The slim aluminium can features a nitrogen-infused widget which is activated on can opening to mix the cocktail instantly. The cascading pour results in an attractive cocktail with a long-lasting foam head and the smooth, velvety sensation that is normally only achieved in a traditional cocktail shaker.

Ardagh also achieved Finalist in the Best Bottle in Glass category with the light-catching multifaceted bottles it designed for German brand Allure Wine.