Schäfer Container Systems established subsidiary in Atlanta, USA

The US market is currently growing due to the trend towards regional “craft breweries” and the increasing use of KEGs for soft drinks and wine. Fast delivery times are therefore becoming more and more important. To accommodate this, Schäfer has set up its own subsidiary in the USA, Schäfer Container Systems North America, Inc. (SCS NA) in March 2015.

SCS NA has leased business premises and storage facilities in Atlanta, from where the entire range of Schäfer Container Systems’ products, i.e. container systems for beverages (KEGs), stainless steel IBCs and special containers, are to be marketed. KEGs and aseptic containers are available straight from stock in Atlanta to guarantee fast delivery times. SCS NA will be offering the most extensive range of KEG products on the US market, comprising all locally known KEG types and variations, as well as IBCs and aseptic containers. The company has not only based storage, sales and customer service in Atlanta, but also its customizing operations: applying customer logos and advertising slogans on the KEG itself. Larger customers are to be served directly from Atlanta, while smaller or medium–sized customers can either be served directly or via a network of wholesalers and KEG rental companies.

Head of the new company will be Richard Wagner, who, with over 20 years experience as an agent for KEGs from Schäfer Container Systems in the USA and Canada, has extensive knowledge of the market. Since April 1st, he has been supported by an operations manager and the team will be further strengthened from 1 July by a position in Customer Service. Two sales employees, one each for KEGs and IBCs, are to start work in summer of this year.