Challenges in a brave new craft world: From brewhouse to consumer (Part 2)
Creative approaches | Part 1 of this two-part article series outlined the new strategic challenges faced by breweries in the current craft beer environment to get their products from the mash tun and fermenter to the consumer’s table. While part 1 dealt primarily with conventional, primarily off-premise, and mostly “Three-Tier”-conform channels into the trade, this part 2 focuses more on creative, micro-targeted, or segment-target approaches, including online, to moving beer to market in today’s modern, rapidly changing alcoholic beverage environment.
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