Challenges in a brave new craft world: From brewhouse to consumer (Part 1)
A rocky road | American craft beer had to face some serious challenges in the past ten years: the corona pandemic; the rise of alternative beverages; a shopping spree by Big Brewers; and a shift in consumer behaviour. Part 1 of this new two-part article series on the challenges in a brave new craft world deals primarily with conventional, mainly off-premise, and mostly “Three-Tier”-conform channels into the trade. The second part will focus on some of the more creative strategies breweries employ in their many struggles to do well in the modern and rapidly shifting alcoholic beverage retail environment. It will be published in BRAUWELT International 1 2022.
Select offer and read on
6 print issues
