The new business of business is … politics
Digital platforms | In today’s climate, political issues – from public health to energy supplies and road planning – have become hotly contested. Stakeholder groups are dragging business leaders into debates that have little to do with their commerce. Breweries too have entered into the fray, willingly lending their names to causes by brewing special beers and making donations. But this year’s events have shown how easily Twitter and Instagram can be turned into public pillories, destroying reputations and skewering business plans in their wake.
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