Broaching the Swedish retail bottleneck
Holy cow! Did the earth shake and no one noticed? In Sweden a microbrewer is nominated for the award “entrepreneur of the year” by the independent conservative newspaper Svenska Dagbladet. In other parts of the world this accolade would hardly raise an eyebrow because the most talked-up entrepreneurs in recent years have either been craft brewers or internet whiz kids. But in Sweden the nomination of Björn Falkeström, who set up the Oppigårds Brewery in 2003, indicates that something close to a cultural revolution has taken place.
Select offer and read on
6 print issues
