New whine, old battles
Being brewers, they should have known better. Mixing beer and wine is a bad idea. But, hey these were the days of Globalisation Mach I. Anything seemed possible. You got a good story? The banks got the money. Almost a decade ago, Foster’s went out on a shopping spree. Chivvied on by low interest rates and high hopes, they hoped that buying into wine would propel them to the top of the pops. And pronto. Unfortunately, their story proved too fantastic to come true. As the era of easy-dosh-globalisation draws to a close, the Foster’s Group still grapples with turning around their under-performing wine division.
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6 print issues
