Fortune favours the brave
Given that Belgian beer consumption has dropped almost a quarter over the past twenty years to 72 litres per capita while one in three breweries shut its doors over the past seventy years, an American delegate at the recent Beer Bloggers Conference in Brussels could be forgiven for asking pointedly: “Are we supposed to be shocked or relieved by these numbers?” He got no reply. Which is no surprise as Belgium’s 160 brewers are so used to facing strong headwinds both domestically and in their export markets that “resilience” must be their middle name.
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