The German Sonderweg
Beer in Germany | Have a guess: how long do you need to work for a bottle of beer in Germany? Even on minimum wage it’s only four minutes. Our spectacularly low beer prices in the off-premise are great for consumers, but catastrophic for brewers. Nearly all brewers battle with declining volumes, aggressive retailers and dwindling profits. Premiumisation would be a way out but few have the courage to go down that path.
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6 print issues
