Giants of brewing history: Gerard Adriaan Heineken
Birth of a Global Brand | There are some brands of beer that are famous the world over. As the second largest brewer on the planet in terms of production volume, Heineken undoubtedly belongs to this elite group. It is therefore even more surprising that very little is actually known about the man who founded the brewery and gave it his name: Gerard Adriaan Heineken. He laid the foundation for what would become the Heineken dynasty, even if he was not a particularly flamboyant figure in its history. Consequently, it is high time that the few facts known about his life are presented here as part of this series.