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ADVERTORIAL 02 July 2010

Crop and Market Update

Mid-year acreage estimates for all major hop growing countries have been published. After the 13.4% acreage increase from 2007 to 2008 there has now been a decrease of at least 11.6% for crop 2010. The largest decreases have occurred in USA and China, and the decrease in the PRC could in fact be larger than published. Overall the decrease takes worldwide hop acreage back to its 2007 level, which at the time did not supply enough alpha to meet demand. In the meantime variables have changed so short-term supply should be adequate. ...

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