BCME appoint Ellen Wauters as General Manager

Beverage Can Makers Europe (BCME), the trade body representing Europe’s leading drinks can manufacturers, have appointed Ellen Wauters as General Manager, effective from April 1st 2015.

In her new role, Ellen will be responsible for BCME’s overall direction and management. She will oversee BCME’s mission to maximise market opportunities for the beverage can and to proactively position and support the positive attributes and image of the can relative to other beverage packaging alternatives through coordinated marketing, environmental and technical initiatives.

Ellen will divide her time between the new BCME appointment and her overall responsibility for the Empac (European Metal Packaging) communications programme, where she has been active as Communications Manager and National Associations Coordinator for almost 6 years. Ellen is a translator by qualification, specialised in business communication, and speaks Dutch, English, French and Italian, a key asset in the polyglot world of European business.