Boston Beer pushes into Beyond Beer with rollout of Rally Dog Vodka Ade
USA | Boston Beer is jumping on the “Ade” bandwagon, too. It plans to nationally roll out Rally Dog Vodka Ade, a sports-drink-inspired, non-carbonated RTD with 5 percent ABV, media reported on 29 October. “Vodka ade, in a year, has basically gone from this little curiosity primarily in New Jersey to the next big thing in people’s minds,” CEO Jim Koch said in a recent earnings call.
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