Constellation Brands buys boozy sports drink SpikedAde

USA | Seems like spiked “Ade” RTDs are becoming the next big thing. Only introduced last year, the segment of spirit-based, sports drink-inspired RTDs is already attracting big money and new entrants. Ahead of White Claw maker Mark Anthony’s launch of RefreshAde, scheduled for next spring, Constellation quickly clinched a deal with SpikedAde, a spirit-based RTD with 4.5 ABV. The acquisition was announced on 6 October.

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