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11 September 2026

Sapporo plans 200 layoffs at Stone after selling the brand to Firestone Walker

USA | What an ignominious end. After selling the Stone brand in April, Sapporo is preparing to cut more than 200 positions as it permanently closes Stone’s longtime Escondido headquarters. The first 58 workers are expected to be laid off in October. The cuts include workers in warehouse, logistics, packaging, and quality assurance roles, along with eleven brewers. More than 200 employees are expected to be affected through the broader layoff plan. Sapporo will keep Stone’s East Coast brewery in Richmond, Virginia, where it will brew its own brands for the US market.

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